Today with the increased use and popularity of social media networks, we are all well-acquainted with the term “hashtags”. However, many of you might not have fully understood the advantages of using the hashtag. And how you can now search for multiple hashtags on Instagram. Let’s get started and discuss all about it.
Hashtags are not just a word or a phrase; They are keys to the success of your business or brand. Time is changing now, and Instagram has made a lot of modifications to its portals. There was a time when the users were allowed to search only one “hashtag” at a time, but they can search multiple “hashtags” in one go without any struggle.
Social Marketing and Hashtags
There is an excellent correlation between social media marketing and hashtags; one can’t go without another. Before you learn the procedure of using the hashtags in your content, videos, or marketing pitch, you need to understand what these tags are.
Keyword: Hashtags are words or phrases without any space anywhere in between the texts. Whatever you write as a hashtag becomes just one word. For example, “Taylor Swift” is a famous pop singer icon of the present era. To make a hashtag on her name, you would be writing “#taylorswift.”
Category: The sample symbol # is used at the beginning of any word or phrase. Once a word is created and entered on Instagram, it makes a trail and registers on their system. Next time if any other uses Taylor’s name followed by the #symbol, it will be added to the list of Instagram hashtags.
Meta tags: Upon using a simple hash symbol, you turn a word or phrase into a meta tag. Upon clicking this particular phrase, you are directed to a new page or content.
Hashtags work like meta tags of on-page content these days. If you want your post to be indexed on Instagram, you must rely on the most relevant hashtags. They act like meta tags of your page and lead the relevant users to your page through searches.
Principle of making a hashtag: I would simplify it with an example. Suppose you have just started promoting your business called “E-com Course” you can promote it all over the networks by using a simple hashtag. The easy one is #ecomcourse; if you put it in every single post, you are more likely to be indexed on all social networks. Next time if any user searches for this hashtag, he will be sent directly to your page.
Impact on Social Marketing
As explained above, hashtags become key phrases and meta tags when created in front of the #symbol. They act like keywords on all search engines and social networks. Therefore when they are created and used correctly, they help create an identity of your brand. You can market your business and create awareness about it using these online hash keywords. However, you have to be creative enough to formulate the most concise and attractive hashtags to lure the audience to your brand’s page.
There are one too many types of hashtags that you can create, build, and promote to reach out to your relevant audience. Let’s find out what they are and how they can be used for driving more visitors to your root website or brand’s page.
Business Hashtag: If you have just started with a new business, you must use a creative hashtag to present your product and services. For example, Nike uses a brief hashtag #nike to promote its brand all over the popular networks. You have to do the same. Since your primary hashtag is based on your brand’s name, keep it brief, short, and unique. Promote your brand’s hangtag in every possible way and encourage your Instagram followers to use the same hashtag whenever they reshare your content, videos, or posts elsewhere.
Popular Hashtags: These are the particular hashtags that become popular over a specific period of time due to ongoing trends. If one hashtag is used by many active users on a social network, it receives a lot of attention for becoming a trend worldwide. Trending hashtags are the ones that can drive an audience to a relevant niche or business for a couple of hours only.
Related Hashtags: You can always use a hashtag that better explains your business and services. It does not have to be your brand’s name; in particular, it can be very close to what you are offering. If you provide digital marketing services, your hashtags must be something relevant to the niche. Your customers will find yourself through the networks upon using the same hashtags in the search bar.
How to Search Multiple Hashtags On Instagram?
There was a time when the users were restricted from searching more than a single hashtag on Instagram. Now they have changed the policies, allowing everyone to search multiple hashtags all at once without any restriction.
When you search for any keyword in the search bar, a page of side-by-side users' photos are displayed on a single page. These users are the ones who have posted content related to your key phrase or niche. Clicking on the hashtag would lead you to a separate page that will have three options for you.
The first option would show all the related hashtags. You can click on any picture, content, video, or post from this page; it will lead you to the page where the hasta has been used.
Recently Posted: The most recent option will show you the posts shared in recent times or dates. They could be new with or without any user engagement.
Popular ones: These options display only nine most trending or popular users’ posts at the top for you to browse through. These posts are the ones that have gained more attention and visitors over a long period. They can be related to singers, politicians, and famous people and even the most trending brands in the world. You would notice that these pages or posts also have an ongoing comment activity in the section.
How to Search Hashtags on Instagram
Searching hashtags on Instagram is really easy. All you need to do is think about a relevant or most common key phrase. Do not use any dots, digits, or letters with the key phrase and put the #hashtag symbol at the beginning of the words.
Once you write the hashtag in Instagram’s search box. The first top nine relevant and most trending posts of all time are displayed for you. You can browse them one by one to find the content you want to read. Or you can choose from other options and keep researching until you find the content you are interested in.
If no posts are displayed, even rephrasing the hashtag for a couple of times. It simply means that this hasta has not yet been created. Use a different time.
You can search a minimum of one and a maximum of 30 hashtags at a time on Instagram for each post.
You’ll see a magnifying glass displayed at the bottom of the page; you can click on it to find and surf more of the hashtags that fall in the category of your search.
Although you can search for multiple hashtags on Instagram, there is a restriction when it comes to using the hashtags in the post. You can only use the ten most relevant hashtags in your posts, videos, photos, or content posted on Instagram.